Armchair understands that your privacy is vital. The following declaration states the principles governing our use of your data. By making a purchase or by registering to use our web services or requesting further information and by using the website generally, you agree to this use. Our general principles regarding the use of your data are as follows:

When you request more information, make a purchase or register to use our website, we will ask you to provide certain data and information. We will store this data and use it to be able to provide to you the goods, information or services requested. We will not pass your personal data on to any third parties without your permission unless this is required to provide the goods or services that you have requested.

We may use your data to provide you with details of new products or services and otherwise for the normal use and improvement of the site, unless you tell us not to do so by emailing us (see Contact Us web page).

To help us monitor, update and to improve our website, we may gather certain information about you when you use it, including details of your operating system, browser version, domain name and IP address, the details of the website you came from.

Client-side cookies may be used in some areas of our website to verify the login status of existing customers, where a login registration has been provided. Client-side cookies may also be used to track the point of entry and to monitor and measure the success and effectiveness of a particular marketing campaign using popular and widely used analytic tools such as Google Analytics. For the avoidance of doubt, usage of a cookie is not linked to any personally identifiable information while on our site. If you decide to alter your browser settings to reject a cookie, then you may still use our site; but it may affect the performance and access to certain areas of our web site.

Our website may link to other websites from time to time however, please note we are not responsible for their data policies or procedures or their website content.

Armchair endeavours to take all reasonable steps and measures to protect your personal data however cannot guarantee the security of any data you disclose online. You accept the inherent security implications of dealing online over the internet and will not hold us responsible for any breach of security unless we have been in wilful default.

If you have any questions or queries about our Privacy Policy or any aspect of our website, please Contact Us.